I can’t even recall the last time I ever stepped foot into this particular shopping mall; and on top of that…I can’t remember what store I even visited when I did step foot at the South Coast Plaza, maybe…the Swatch store, LOL….not kidding. I’m not the shopping mall type of guy, which is a major contrast to my youth when I would frequent shopping malls all over SoCal with my Mom and that was to hit the coin-operated video arcades. Yes, before Xbox and Playstations, we Gen-X’ers had to leave our dwellings and visit stores that housed video games that gave you 3 men for a quarter.
Well, I may be visiting this mall more frequently due to the opening of The Lego Store that quietly took place last Wednesday, but they advertised their official grand opening this past Friday, Sat. and Sunday with a lot of fanfare.
“Let’s build a Yoda”!!!!!
The mall and The Lego Store worked together to have a building event that took place at the closest center court that was adjacent to the grand opening itself. Lego brought in an expert builder to orchestrate the event in which kids were able to sign up and assist in building the support structure underneath where a 3′ Yoda stood.
Afterwards, the kids were given a certificate of achievement for participating in the event. I didn’t have my 8-year-old with me when I was at the grand opening but I asked the gal who was issuing the certificates if I could have one for collectible purposes and she asked if I wanted it blank. I then asked her if she could put my son’s name on it even though he was not there to take part in the event. She was nice and obliged me, plus… I thought he would appreciate the sentiment.
Onto the store.
Well, not quite. As my Mom, brother and I turned the corner and walked about 30 yards heading towards the anchor store (which was Sears), we saw the yellow glow of the store entrance with the red cube adorned with the Lego logo. We were getting ready to make our way into the entrance when we saw a couple of Lego employee’s at the doorway stating that there is a line to get into the store and they directed us towards yet another employee who served as a placeholder for the unsuspecting store attendees.
So here we are, standing at the end of what seemed to be a very slow-moving line. This just about took the wind out of my sails…so to speak. I mean, I was surprised to see such a large crowd to get into a store dedicated to Lego’s. This was after all on a Saturday when we went. In disbelief, I asked the employee if it was like this the day before, he stated that the reason they had a line like the one we were in was due to the fact that they had all the attendees IN the store AT THE SAME TIME. He said that people were packed like sardines, rubbing elbows and all the descriptions you can name in describing a crowded situation.
So that explains the velvet rope. It also demonstrates just how much Lego is becoming more popular as the years go by. I got re-acquainted with the world of Lego almost a couple of years ago, so I missed all the hoopla of the grand opening for the Lego Store at Downtown Disney in Anaheim, back in January of 2001, which was not far from the Costa Mesa location. Never in my childhood would I have dreamed that I could build my favorite Disney movies out of Lego or Star Wars for that matter, thanks to the licensing power that The Lego Group has amassed over the years. Not to mention the DVD movies or how could I forget….a theme park.
And what about all the photo albums on Flickr and other photo sharing websites that showcase all the various types of Lego genres from the young and the young-at-heart Lego builders. After hours and ogling Flickr accounts, my son and I were hooked. Ok, I now fully understand why we had to wait 45 minutes to gain entry for The Lego Store. Besides, it was a whole decade before Orange County, Ca received its 2nd Lego Store.
It’s raffle time.
Yesssss!!!!!!!!!! We made it in. It was crowded so you could not run yourself ragged and sucking up the newness of the store, but we were finally inside. Another way of celebrating the grand opening, was a raffle by guessing how many bryxx made up the most famous Mandalorian ever in the Star Wars universe. The prize is a $50 gift card to be used at any Lego Store location. I had made my guess based on the amount of Lego that it took to create this guy, but Boba Fett looked a little bit smaller in girth compared to the Firefighter at the Toys R Us store in Cerritos, Ca.
I chose a smaller amount, filled out the form, made my guesstimate and dropped the slip in the box. Truth be known, it was another reason for my attending the event. $50 in store credit will be very welcomed since my son has more than shared his interest in the up-coming brand new genre of the “Alien Conquest” building sets that are due to hit retail in July.
The Pick-A-Brick section.
When we were back in line waiting to be the next ones to walk through the entrance, we could barely see the contents of the store itself, however, what was prominent to me was the PAB display that was way in back of the store; and what appears to be a well-lit PAB display which is how my eyes caught it…all the way from the front of the store. Not sure if this is exclusive to the Costa Mesa location, but I’ve never seen lit bins at both the Downtown Disney or Ontario Mills locations. I just thought it made a great pic.
And of course, what would a trip to the Lego Store be without leaving with a cup full of Legos. I got my money’s worth and then some. For full details of my score, read here.
Something for Jr.
My son wasn’t able to join us for the festivities and frankly, he would not have done well with all the waiting in line and the crowds in the store but I didn’t want to leave there empty-handed since I had a great score at the PAB section. Plus, I had $5 in VIP points to use up….so why not? He also had $20 coming to him from his Aunt from up North. What to get him was a no-brainer. The boy wants collectible minifigures. The problem is, I don’t know which ones and for those that are not “in the know”, they are all sealed in the same packaging with no hint to what lies inside.
In order to find out which minifigs are in the package, one needs to feel around the packaging for specific accessories that pertain to the figure that you’re looking for. I wasn’t about to deal with that noise like I did when I found Series 2, if you guys remember that, not on that day.
His Uncle picked him up a Lego coin bank and I got him a Ninjago Spinjitsu Minifigure. There were about 3 different types of Spinjitsu’s and because of my collective nature, I grabbed the figure that was the least available hanging on the pegs. It was a black Ninja and its name happened to share my son’s middle name: Cole, which I didn’t notice until I got home to take it out of the bag. Awesome! All in all, it was a great day had by all. I for one am glad that there are now 2 different locations in somewhat a close proximity to each other.